Who We Are?
At Upgrovia, we empower businesses and individuals to achieve aligned, impactful, and sustainable outcomes.
We bring together strategic insight and behavioural intelligence to unlock growth potential across people, teams, and systems.
Whether you're scaling, pivoting, or navigating organizational change, we equip you with the tools to lead with clarity and purpose.
Our Mission Statement
Meet Our Founder
Ebru Usta
Founder & CEO, Upgrovia
Ebru Usta is an accomplished economist, strategist, and business transformation expert with over 17 years of cross-sectoral experience spanning economic policy, financial markets, quantitative research, and executive leadership.
As the founder of Upgrovia, Ebru brings a unique blend of analytical precision and strategic foresight to empower organizations through data-driven decision-making, AI-powered transformation, and growth-centric consulting.
Her expertise bridges the worlds of macroeconomic analysis, financial forecasting, digital strategy, and organizational evolution. She has delivered actionable insights and transformation roadmaps for banks, sovereign institutions, media platforms, and investment firms.
Academic Credentials
-MSc in Economics (University of Greenwich, London, UK — 2025)
Dissertation: Testing for Weak Form Market Efficiency of AI-Related Technology Stocks and Nasdaq
-MBA in Business Administration (Istanbul Bilgi University, Turkey, 2016)
-BSc in Business Administration (Gazi University, Ankara, Turkey, 2005)
Professional Background
-Money & Capital Markets Manager – Bloomberg Turkey TV
-Economist & Investment Banking Analyst – Halk Invest
-Economist & Sectoral Research Specialist – Halkbank
-Strategy Analyst – Halkbank
Ebru has also authored over 50 financial research articles, many of which reached hundreds of thousands of readers, and has been a sought-after voice in economic commentary and media broadcasting. She has mentored analysts and journalists and led multi-disciplinary teams through high-impact economic storytelling and transformation initiatives.
Certifications & Affiliations
-Capital Markets Board of Turkey:
SPL Level 3 License, SPL Derivatives Instruments License, SPL Corporate Governance Rating License
-Member, Royal Economic Society (UK)
-Ongoing learning in AI for Business, Digital Strategy, and Future of Work
A Message From the Founder
“Upgrovia was born from a simple truth: real transformation begins with awareness - of purpose, of strategy, and of leadership. Having spent nearly two decades in the heart of economic systems and businesses, I’ve seen how data, vision, and values must align to fuel the growth and value of a company.
I created Upgrovia to bridge strategy with wisdom, and to guide organizations on their next evolution—powered by AI, anchored in purpose.”
— Ebru Usta
