The Experience Economy: Selling Moments, Not Just Products
A cup of coffee... Not even £1 at home. £3-4 at a café. £10–12 on a rooftop terrace overlooking London’s skyline. Why? Because we don’t just buy coffee — we buy the moment.
NEXTGEN ECONOMIC REALITIES
6/8/20251 min read
The Experience Economy: Selling Moments, Not Just Products
A cup of coffee...
Not even £1 at home.
£3-4 at a café.
£10–12 on a rooftop terrace overlooking London’s skyline.
Why?
Because we don’t just buy coffee — we buy the moment.
Experience has overtaken product in our new world.
This is the Experience Economy.
But what exactly does that mean?
It’s a new economic paradigm where the true value lies not in the product or service itself, but in the emotion, feeling and memory it creates.
IKEA doesn’t just sell furniture – it sells the satisfaction of doing it yourself.
Nike doesn’t just sell shoes – it sells confidence.
Disneyland isn’t just a theme park – it’s a memory-making and experience machine.
In the US, the Museum of Ice Cream is quite literally designed for Instagram.
It doesn’t just sell ice cream – it sells photographable moments.
Visitors share their experiences, turning the brand into a movement.
Today’s customer expects quality products.
They demand fast service.
But they remain loyal to memorable experiences.
That’s why experience-driven brands are rising fast.
Products can be copied.
But experiences are uniquely yours.
If you want to transform your business, start by asking:
❝What story am I really selling to my customers?❞
Creating impact in the next-generation economy begins with understanding the rules of today.