Building a $2 Billion Car Wash Empire...
Did you know that American pop star Jason Derulo is a co-owner of a car wash company? In 2023, Derulo became a partner in Rocket Carwash — and the company has since gone through a strategic transformation.
INSPIRING STORIES
7/1/20251 min read
Building a $2 Billion Car Wash Empire...
Did you know that American pop star Jason Derulo is a co-owner of a car wash company?
In 2023, Derulo became a partner in Rocket Carwash, and the company has since gone through a strategic transformation.
Instead of one-time wash services, Rocket Carwash introduced an unlimited monthly subscription model, reshaping the customer experience in the service industry.
By making its revenue more predictable, the company scaled its business model similar to Netflix or Spotify — turning car washes into a subscription-based ecosystem.
Rather than expanding randomly, Rocket Carwash used data-driven growth strategies, reaching over 65 locations in key markets.
With the power of a celebrity partner and a clear strategic direction, the brand successfully repositioned itself in the market.
Following this transformation, the company’s valuation skyrocketed to $2 billion.
Even more impressive? Derulo now earns around $30 million per year from this venture — reportedly more than he makes from music.